How we think about age is partially constructed by the way that advertising communicates themes, values and behaviour. By looking at some of the metaphors about ageing used in different socio-cultural contexts, this provides a frame for developing a semiotic map of the meaning in age related advertising. It also raises considerations for how society will ‘talk’ about age, in an area of science and medicine that is taking larger strides every year.
Tag Archives: Postmodernism
May
10
The Semiotics of Ageing in Advertising: Our changing discussion on age
posted by Culture Decanted
May
07
Is there a modern mythology of immortality or is it that some stories never die?
posted by Culture Decanted
Is the modern obsession with immortality new? Looking at immortality though from the perspective of mythology this reveals a lot about how we talk about aging today. The dominant stories that are told in popular culture are all reflections of myths that have lived forever.
April
11
Have we become the White Rabbit? The experience of Time in the Postmodern Era
posted by Culture Decanted
Have we become the White Rabbit in the Postmodern Era? Do we wear the watch or is the watch increasingly wearing us? How is our relationship to time changing at a semiotic level – are we thinking about time through different metaphors?
September
21
Why are we taking the super out of the supernatural stories: another postmodern symptom?
posted by Culture Decanted
Why are we taking the super out of the supernatural stories: just another postmodern symptom? There is a tendency of modern films and TV shows to recycle supernatural stories by finding secular or mundane explanations for their supernatural themes. This trend is driven by the continuing postmodern agenda to find rational explanations for everything and challenge existing meta-narratives in culture. To illustrate this, ten examples of dominant supernatural themes are explored as having secular explanations for their plots.
August
15
Why are we no longer in love with our Cities?
posted by Culture Decanted
Why are we no longer in love with our cities? We personify cities, give them human characteristics.
We create our identity from where we live. Are we projecting something, of how we see ourselves, onto our cities?
July
31
The Psychology of the Maze as a Modern Symbol
posted by Culture Decanted
Why are we still a-maze-d by labyrinths? With a diverse range of permutations, the Maze is a symbol that has been with humanity since the pre-historic era. So pervasive is the labyrinth within human symbolic communication, it is impossible to think of a human era where it was not a deep structural metaphor […]
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