How we think about age is partially constructed by the way that advertising communicates themes, values and behaviour. By looking at some of the metaphors about ageing used in different socio-cultural contexts, this provides a frame for developing a semiotic map of the meaning in age related advertising. It also raises considerations for how society will ‘talk’ about age, in an area of science and medicine that is taking larger strides every year.
Tag Archives: Semiotics
May
10
The Semiotics of Ageing in Advertising: Our changing discussion on age
posted by Culture Decanted
May
07
Is there a modern mythology of immortality or is it that some stories never die?
posted by Culture Decanted
Is the modern obsession with immortality new? Looking at immortality though from the perspective of mythology this reveals a lot about how we talk about aging today. The dominant stories that are told in popular culture are all reflections of myths that have lived forever.
April
11
Have we become the White Rabbit? The experience of Time in the Postmodern Era
posted by Culture Decanted
Have we become the White Rabbit in the Postmodern Era? Do we wear the watch or is the watch increasingly wearing us? How is our relationship to time changing at a semiotic level – are we thinking about time through different metaphors?
January
11
Vigilantism and Justice in modern society: a popular culture analysis
posted by Culture Decanted
The last few years have not been good ones for law enforcement and the Justice system. There is a growing perception that Justice is not what it once was: there is corruption, the law has been abused, inequality is rising and crime appears to go unpunished. A hypothesis expanded here, is that popular culture is framing the way that many in western cultures perceive the law, the legal profession and our law enforcers. If this is correct, is this inviting some to start to think of acting for justice outside of the law?
December
13
Is Popular Culture influencing our perception of Justice?
posted by Culture Decanted
Much of 2014 has been dominated by stories of Justice, Law and Injustice. If popular culture is a reflection of society and culture, what do the changing storylines of law-and-crime suggest about how we feel about Justice? Do these stories influence the way that we see our own societies? This can be illustrated by looking at the structures of some of the more successful film and TV shows.
November
18
Some anthropological perspectives on eating: east or west
posted by Culture Decanted
From an anthropological perspective, food is part of how we identify ourselves and also the cultures we belong to. Food structures our identities, social behaviour and frames our concepts of others. Food is one of the ways we most commonly experience foreign foods. What we don’t eat is as important to what we do in defining who we are. We can look at the similarities and differences between ‘east and western’ cuisines as an illustrative tension of formative cultural identity.
October
19
Eating yourself: We consume identity through food?
posted by Culture Decanted
Food is central to the evolution of man and culture. Eating food performs a base nutritional function; it is its symbolic role in either supporting or differentiating individual, social and cultural identity that is more influential. We consume our identities through our food and drink choices. The changing nature of modern society is resulting to differences in what food communicates and how we use it to develop and express our identities.
October
08
The Semiotics of Cutlery: Eating food symbolically off course.
posted by Culture Decanted
Hunger is a universal physiological drive but we also take great delight in eating. While cuisines and cooking is astonishingly diverse, cutlery has remained remarkably elementary. While we need to eat, food more broadly is used across individual, social and cultural dimensions to build, share and demarcate our identities. How and what meaning cutlery adds to this semiotic conversation is worth degustation. Cut, Stab and Scoop are how we eat, but what meaning is within these gestures?
September
21
Why are we taking the super out of the supernatural stories: another postmodern symptom?
posted by Culture Decanted
Why are we taking the super out of the supernatural stories: just another postmodern symptom? There is a tendency of modern films and TV shows to recycle supernatural stories by finding secular or mundane explanations for their supernatural themes. This trend is driven by the continuing postmodern agenda to find rational explanations for everything and challenge existing meta-narratives in culture. To illustrate this, ten examples of dominant supernatural themes are explored as having secular explanations for their plots.
September
13
Cradle to Coffin: A Semiotic Model of Life and Death
posted by Culture Decanted
There is nothing that influences human behavour as strongly as the power of life and death. It is possible to create a semiotic model that conceptualize how we create meaning on the journey from the womb to the grave.
September
07
Emerging Metaphors for the Human Body
posted by Culture Decanted
Emerging Metaphors for the Human Body Metaphors are the cognitive tools through which we understand ourselves and the world (Lakoff and Turner 1989: xi). One of the primary metaphoric resources is the human body. Probably, since we first became self-aware, we have been fascinated with our bodies: psychologically and culturally. “Man is the measure […]
August
27
Semiotics of the Birdcage
posted by Culture Decanted
A semiotic analysis of the birdcage as a cultural status symbol. Why is this symbol used so consistently by luxury and fashion brands? What is the history of the birdcage through to today? What are the psychological drivers that influence the engagement with the birdcage in society today? Since the birdcage is linked with fashion, what does this suggest about women and how they are framed in societal discourse?
August
15
Why are we no longer in love with our Cities?
posted by Culture Decanted
Why are we no longer in love with our cities? We personify cities, give them human characteristics.
We create our identity from where we live. Are we projecting something, of how we see ourselves, onto our cities?
July
31
The Psychology of the Maze as a Modern Symbol
posted by Culture Decanted
Why are we still a-maze-d by labyrinths? With a diverse range of permutations, the Maze is a symbol that has been with humanity since the pre-historic era. So pervasive is the labyrinth within human symbolic communication, it is impossible to think of a human era where it was not a deep structural metaphor […]
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