How we think about age is partially constructed by the way that advertising communicates themes, values and behaviour. By looking at some of the metaphors about ageing used in different socio-cultural contexts, this provides a frame for developing a semiotic map of the meaning in age related advertising. It also raises considerations for how society will ‘talk’ about age, in an area of science and medicine that is taking larger strides every year.
Tag Archives: future
May
10
The Semiotics of Ageing in Advertising: Our changing discussion on age
posted by Culture Decanted
September
07
Emerging Metaphors for the Human Body
posted by Culture Decanted
Emerging Metaphors for the Human Body Metaphors are the cognitive tools through which we understand ourselves and the world (Lakoff and Turner 1989: xi). One of the primary metaphoric resources is the human body. Probably, since we first became self-aware, we have been fascinated with our bodies: psychologically and culturally. “Man is the measure […]
August
15
Why are we no longer in love with our Cities?
posted by Culture Decanted
Why are we no longer in love with our cities? We personify cities, give them human characteristics.
We create our identity from where we live. Are we projecting something, of how we see ourselves, onto our cities?
June
21
How are our brains changing in the Modern Era?
posted by Culture Decanted
Our brains are changing size and we are getting stupider? It’s enough to give you a brain-ache. Do any search on the human brain today and there is a lot of contradictory information about what we know about it. Some believe it’s getting larger, others that it’s shrinking. We’re getting more intelligent or getting […]
June
16
ARE ROBOTS TAKING OVER THE WORLD?
posted by Culture Decanted
ARE ROBOTS TAKING OVER THE WORLD? “Nothing is so painful to the human mind as a great and sudden change.”― Mary Shelley, Frankenstein In my last post, I was exploring why we are scared of the future, a fact that emerged is that there is no one word or phobia to cover ‘fear of […]
June
13
Opening a Window to the Future [Part 2]
posted by Culture Decanted
Why are we so negative about the future?: Future Part 2 “The future is like a dead wall or a thick mist hiding all objects from our view’ William Hazlitt, 1822 Cultural Metaphors of the Future One of the manifestations of the authenticity trend in society today is the cherry-picking what parts of […]
June
11
Why are we so scared of tomorrow? [Part 1]
posted by Culture Decanted
Why are we so scared of tomorrow? To paraphrase the British Prime Minister Harold Macmillan, ‘humankind has never had it so good’. Well it’s probably more accurate to say that in many ways our collective-cultures have never been so advanced, with the potential of helping so many. So why do we find western culture […]
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