A semiotic analysis of the birdcage as a cultural status symbol. Why is this symbol used so consistently by luxury and fashion brands? What is the history of the birdcage through to today? What are the psychological drivers that influence the engagement with the birdcage in society today? Since the birdcage is linked with fashion, what does this suggest about women and how they are framed in societal discourse?
Category Archives: Marketing
July
31
The Psychology of the Maze as a Modern Symbol
posted by Culture Decanted
Why are we still a-maze-d by labyrinths? With a diverse range of permutations, the Maze is a symbol that has been with humanity since the pre-historic era. So pervasive is the labyrinth within human symbolic communication, it is impossible to think of a human era where it was not a deep structural metaphor […]
June
07
What is a real carrot?
posted by Culture Decanted
What is a real carrot? About a week ago, I was speaking to a mum and the topic of shopping in supermarkets came up. It was a wide-ranging conversation and the benefits and concerns she expressed about shopping were similar to what other mums have talked about. In summary, supermarkets are convenient, good value and […]
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