Tag Archives: trends

semiotics of ageing May 10

The Semiotics of Ageing in Advertising: Our changing discussion on age

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How we think about age is partially constructed by the way that advertising communicates themes, values and behaviour. By looking at some of the metaphors about ageing used in different socio-cultural contexts, this provides a frame for developing a semiotic map of the meaning in age related advertising. It also raises considerations for how society will ‘talk’ about age, in an area of science and medicine that is taking larger strides every year.

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eating yourself - semiotics of food identity October 19

Eating yourself: We consume identity through food?

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Food is central to the evolution of man and culture. Eating food performs a base nutritional function; it is its symbolic role in either supporting or differentiating individual, social and cultural identity that is more influential. We consume our identities through our food and drink choices. The changing nature of modern society is resulting to differences in what food communicates and how we use it to develop and express our identities.

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culturedecanted.com September 07

Emerging Metaphors for the Human Body

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Emerging Metaphors for the Human Body   Metaphors are the cognitive tools through which we understand ourselves and the world (Lakoff and Turner 1989: xi). One of the primary metaphoric resources is the human body. Probably, since we first became self-aware, we have been fascinated with our bodies: psychologically and culturally. “Man is the measure […]

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birdcage August 27

Semiotics of the Birdcage

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A semiotic analysis of the birdcage as a cultural status symbol. Why is this symbol used so consistently by luxury and fashion brands? What is the history of the birdcage through to today? What are the psychological drivers that influence the engagement with the birdcage in society today? Since the birdcage is linked with fashion, what does this suggest about women and how they are framed in societal discourse?

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