Emerging Metaphors for the Human Body Metaphors are the cognitive tools through which we understand ourselves and the world (Lakoff and Turner 1989: xi). One of the primary metaphoric resources is the human body. Probably, since we first became self-aware, we have been fascinated with our bodies: psychologically and culturally. “Man is the measure […]
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advertising anthropology archetype Carl Jung culture culture decanted Decode film future history language long reads marketing Metaphor Modernity movies myth mythology narrative popular culture psychology semiotic Semiotics social society sociology story symbolism technology writingRecent Posts
- The Semiotics of Ageing in Advertising: Our changing discussion on age
- Is there a modern mythology of immortality or is it that some stories never die?
- Have we become the White Rabbit? The experience of Time in the Postmodern Era
- Vigilantism and Justice in modern society: a popular culture analysis
- Is Popular Culture influencing our perception of Justice?
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