How we think about age is partially constructed by the way that advertising communicates themes, values and behaviour. By looking at some of the metaphors about ageing used in different socio-cultural contexts, this provides a frame for developing a semiotic map of the meaning in age related advertising. It also raises considerations for how society will ‘talk’ about age, in an area of science and medicine that is taking larger strides every year.
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- The Semiotics of Ageing in Advertising: Our changing discussion on age
- Is there a modern mythology of immortality or is it that some stories never die?
- Have we become the White Rabbit? The experience of Time in the Postmodern Era
- Vigilantism and Justice in modern society: a popular culture analysis
- Is Popular Culture influencing our perception of Justice?