How we think about age is partially constructed by the way that advertising communicates themes, values and behaviour. By looking at some of the metaphors about ageing used in different socio-cultural contexts, this provides a frame for developing a semiotic map of the meaning in age related advertising. It also raises considerations for how society will ‘talk’ about age, in an area of science and medicine that is taking larger strides every year.
Tag Archives: Baby Boomers
What does a beard mean? [ Beards: Part 2]
posted by Culture Decanted
“We have now for many centuries triumphed over nature to the extent of making certain secondary characteristics of the male (such as the beard) disagreeable to nearly all the females – and there is more in that than you might suppose” C.S. Lewis Hair has a rich depth of symbolism that dates back to the […]